Commercialisation Support

Technology-to-Market translation with integrated Go-to-Market strategy and ongoing execution support.

The Commercialisation Challenge

  • Technical excellence ≠ commercial success
  • Fragmented tactics without cohesive plan
  • No clear revenue engine or scale path
  • Resource waste and investor pressure

Integrated Approach

Unlike traditional consultants who deliver reports and disappear, I provide a comprehensive two-phase approach that bridges the gap between breakthrough technology and sustainable revenue.

Phase 1: GTM Strategy

Strategic foundation and market positioning

Phase 2: Market Entry Advisory

Ongoing execution support and optimisation

Phase 1: GTM Strategy Development

1

Market Assessment & Positioning

  • Technology readiness and competitive analysis
  • Target market segmentation and sizing
  • Value proposition refinement
  • Pricing strategy development
2

Go-to-Market Blueprint

  • Channel strategy and partner identification
  • Sales process design and CRM setup
  • Marketing strategy and content framework
  • Resource requirements
3

Implementation Planning

  • Execution roadmap
  • KPI framework and success metrics
  • Risk assessment and mitigation strategies
  • Investor presentation materials

Phase 2: Market Entry Advisory

What It Looks Like in Practice

Pipeline Acceleration

  • Ongoing support with prospecting and deal qualification
  • Refining messaging and sales enablement material as customer objections surface

Market Feedback Loops

  • Monthly analysis of wins/losses and what they reveal
  • Adapting value propositions and positioning to stay competitive

Channel & Partner Development

  • Identifying, onboarding, and managing key distribution or strategic partners
  • Optimising go-to-market partnerships as results emerge

Resourcing & Scaling Support

  • Advising on where to invest resources for maximum traction
  • Helping scale sales processes, automation, and customer success workflows

Bridging Science and Business

I bring deep expertise in lasers and photonics with extensive experience across European markets. Having worked at the intersection of technology development and business strategy, I specialise in translating complex photonics innovations into commercial success. My approach combines rigorous technical understanding with practical market insight to help companies scale effectively and attract investor confidence.

Simon Hutchinson

Ready to transform your technology into revenue?

Get expert commercialisation support that bridges the gap between breakthrough innovation and sustainable market success.

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